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Hello! I’m SB Rawz.

I’m glad you are here! I’d love to tell you a little bit about myself.

Hi there, friend!

We humans are forever crafting the stories of ourselves; what stories we tell and how we tell them define how we understand ourselves. Our stories act as our invitation to others to see beyond our fleshy bits and into our wheels and cogs.

Consider this my invitation to you, told in three stories:

The Broken Tooth

No photographic evidence is on the next page, I promise – only a story of how a broken tooth that had to be extracted gave me a painfully visceral perspective on how incredibly impactful this work that we do in the coaching collaboration can be – this work of acceptance and presence and self-compassion. Read on and you’ll see it’s also a story of the importance of having someone who isn’t sedated read the aftercare instructions. Oops.

The Longest 30 Seconds of My Life: My TEDx Talk
No, the talk wasn’t 30 seconds. These excruciatingly long moments came smack in the middle of a ten minute talk, 30 seconds in which all of the air was sucked out of the room and my life changed in ways I never could have anticipated while I waited for the adrenaline, and shame, to abate. Read on and don’t be surprised if you find yourself holding your breath around four minutes and 30 seconds into the video.
One Timeline, Two Ways
While, yes, we only live life in one direction, with time moving forward, the human tendency to keep reviewing the tape can be like a time machine where we can change even fundamental parts of our history just by telling the story differently. Confusing? Read this story to see what I mean.

Should we talk?

Talk is cheap, and this time it’s free! We know a lot of people offer free consultations that are just long, painful sales presentations. That’s not what this is. Let’s just talk and test the fit, no strings attached.

Here’s what I offer…

  • An innate ability to create safe spaces for challenging internal work – work that I have done and continue to do myself – and a talent for showing people more of their own wholeness, potential, and wisdom.
  • The experience to facilitate even bigger professional and life change than you might be ready to imagine.
  • More than enough perspective and openness to meet you exactly where you are, however uncomfortable or messy you might be feeling these days.
  • A great big, boisterous, easily-loosed laugh. And laughter? Laughter fits in everywhere.

Who have I coached?

  • Founders, freelancers, and determined professionals
  • Coaches, counselors, and social workers
  • People across the range of sexual, gender, ability, and ethnic identities
  • World changers

What do I love?

  • That moment when people recognize their own wisdom, courage, and capability.
  • The perpetual cycle of learning and sharing that is coaching.
  • Locally-raised, thoughtfully-prepared food – including cooking. It can’t all be coaching!

The Work That Lit Me Up

In August 2013, I held my first session with a real-deal coaching client!

Oh, the exhilaration of stepping into a role that fits me as perfectly as a hammock fits between two strapping trees… and then to witness as that very first client stepped more fully into her life in ways that brought forth her creative expression, confidence, and shinier contribution to the world around her. Swoon!

What’s gone into this decade+ of goodness?

Well…

  • Over 8,000 coaching hours (as of August 2025 – that clicker turns almost every day!)
  • Hundreds of hours of continuing ed on everything from Motivational Interviewing and Somatic coaching to working with impostor syndrome, mindfulness practices, and culturally-attuned approaches to support.
  • A bachelors in psychology from UNC-Greensboro and certification from the Coach Training Alliance
  • TONS of being coached by my talented colleagues. (After all, all of us humans can use an outside perspective… and would you trust a cook who wouldn’t eat her own cooking?)

Want to read more about my view from ten years into my dream profession? Read 10 Years & Ever-Evolving for more!

Meet SB...

Known equally for her laughter and her cogent questions, SB is the business coach who takes a holistic view and the empowerment coach who brings the work down to earth. While her psychology degree from UNC-Greensboro and coach training from the Coach Training Alliance shaped her understanding of human behavior, her innate abilities to create cohesive pictures out of seemingly disparate parts and see people from the intersection of what is and what could be are what makes coaching with SB a particularly unique experience. From the little blue house with the beautiful back yard that she shares with her wife, Theresa, and their rowdy pups in Greensboro, NC, SB collaborates with those seeking their bigger selves and badder lives across the country and around the world.

What to expect!

Maybe you've never experienced a coaching collaboration before, maybe you're just curious about how I welcome folks into my coaching practice - either way, I made a wee brief video that walks you from first hello all the way into the mechanics of a coaching collaboration!

Deathy Dialogues

There is a profound liberation – an often-surprising freedom – that comes from moving toward that which evokes anxiety in us. With a light touch and focus on each individual’s experience and needs, Deathy Dialogues invites you to do just that.

Let's connect.

I’d love to have a few minutes to get to know you and understand your goals and current challenges. I take a no-pressure approach and would never do you the disservice of making this a sales call.
Death and Stuff Icon
Coaching is a tool, not a crutch.
You are creative, resourceful and whole. You’re not curious about coaching because you’re incapable of your own accomplishments but because something in you knows that your bigger life and badder self will become all the more accessible with the support of a well-versed, caring outside perspective.
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Coaching is an investment, not an extravagance.
No doubt, your time, money and attention are all in high demand. Focusing on your own development, though, is like upgrading to a hyper-efficient HVAC system for your home; the upfront investment will lead to savings and eco-goodness for years to come. The upfront investment in your bigger life and badder self means more energy, more focus, and a more refined vision that will serve you and all of your other priorities for the long haul.
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SB is a coach, not a sales person.
When you schedule an initial conversation with SB, she doesn’t crack her knuckles and put on her game face. She cracks her notebook and puts on her curiosity – about who you are, what you need, and whether collaborating with her might be a good resource for you. Of course, she hopes you’ll get along like peas and carrots but she never tries to turn a rutabaga into a pea.
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